BeON now selling directly to consumers

New lighting system appealing to dealers, too, company says Amy Canfield Wednesday, October 21, 2015

CAMBRIDGE, Mass.—BeOn Home is up and running as an online store for consumers.

Up until now, the start-up, smart-home protection lighting system company was offering pre-orders and working with dealers. Now, though, North American customers can go online, order the smart bulbs and get them in a couple of days, BeON Home’s CEO Alexei Erchak told Security Systems News.

BeON targets homeowners who previously have had no interest in home security alarms. Its “preventative system” uses LED lights and sound as a “first layer of protection.” The smart bulbs, which fit into normal sockets and are operated by existing light switches, learn residents’ lighting patterns and schedules and can be activated when homeowners are away.

The company, based here, has had discussions with a number of retailers, but for now “we’re fine with selling through our online store,” Erchak said. “We’ve made a tremendous amount of progress with dealers, so [for now] our two primary modes of selling are through the online store and through dealers.”

BeON has made its presence known through a public relations and social media campaign, as well as ads on Facebook.

“We’re getting lots of customers to our site,” Erchak said. Feedback received reflects the simplicity of the product, he said, and that’s what BeON aims for.

That feedback also has led BeON in new directions, he said. “We have a lot of new modules coming down the pipeline. We’ll have new products. We just try to make sure it’s easy for our customers.”

Topic:  Residential Tags:  BeON, Alexei Erchak
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